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Vaudeville Sound Group partners with Google to build recording industry workflows for new open source immersive audio format

Vaudeville Sound Group partners with Google to build recording industry workflows for new open source immersive audio format

VANCOUVER, BC, January 8, 2024 – Vaudeville Sound Group, a leading global sound design, production and post-production group, announced today that it is working with Google to build 3D audio models and creative sound design for the launch of the recently released Immersive Audio Model & Formats (IAMF) specification. From broadcasting to XR, this royalty-free license released through the Alliance for Open Media (AOMedia) will enable developers to create immersive audio applications, content, and experiences across a myriad of devices and platforms.

IAMF is a codec-agnostic container specification that can carry information for playback time rendering algorithms and audio mixing. The new specification also enables more flexibility in rendering audio to end devices, whether 3.1.2 channel audio combined with stereo audio or third order ambisonics paired with non-diegetic stereo audio.

“The IAMF specification has arrived at the right moment in the immersive audio industry, and we are thrilled to be working with Google and their partners to deliver the next generation of 3D audio experiences. We have worked with all the leading immersive audio formats and see IAMF as the gateway to truly deep, rich and interoperable audio experiences across the widest range of devices and applications. From streaming and gaming to augmented reality and virtual reality, as well as traditional broadcasting, phones, and vehicles. Many engineers and consumers have been asking what’s next?, so this is the answer to that.” - Mirko Vogel, Managing Partner, Head of Immersive Design & Development, Vaudeville

“We have seen a strong desire for an open standard like IAMF in the recording industry, and Vaudeville is an ideal ally for us with the development of new workflows for this sector. Whether mixing for film, games or music, we envision IAMF opening up new ways for sound engineers to create immersive experiences all the way to the end users. Vaudeville will help us realize our goals for this industry.” - Jani Huoponen, Product Lead of Immersive Audio, Google

Vaudeville is the creative launch partner for Google’s IAMF technology demonstrations at CES 2024 (January 8-12, Las Vegas, NV) and will be available during this time. Email to set up a meeting with either Mirko Vogel (Managing Partner, Head of Immersive Design & Development) or Dan Jones (CEO).


Vaudeville Sound Group is a leading global creative sound design and mixing firm for broadcast, streaming platforms, AR/VR, gaming, and events. The company has one of the top immersive and spatial sound production and development units and has pioneered the development of in-house audio post-production studios, providing full management, supervision, and staffing for all types of audio post-production projects. Their award-winning talent team works across its studios in the UK, USA, and Canada.

Vaudeville created the first at scale native 3D sound library for Shutterstock, the first immersive audiobook for Penguin Random House, as well as the first immersive audio podcasts and award-winning immersive sound for VR. The company has received many awards and nominations including BAFTA, Emmy’s, CASS, LIA, Clio, RTS, British Arrows, Cannes Lions, New York Festival, D&AD, among others. For more information, please visit

 January 08, 2024