When should I start marketing my game? What can I do to get more wish-lists? What is the airspeed velocity of an unladen swallow? This is the kind of question we PR and marketing people get all the time (well, maybe not the one about swallows).
Nothing can guarantee success -- but there are a lot of ways to guarantee failure. One of them is not taking marketing seriously enough -- doing too little, too late. Another is thinking you cannot put a marketing strategy in place without lots of money. Let's chat about what marketing is really about: understanding your audience, finding the best ways to reach out to them, and having fun making them part of your story.