Social Media Strategy and Marketing Course

Learn the importance of setting up a strategic social media framework that matches your overall organizational goals and broader marketing activities. Develop a social media marketing campaign that impacts and defines customer engagement and behaviour. Evaluate success and failure scenarios including dealing with time, cost, location and permission constraints. Discover how to leverage social media to promote your brand through viral and traditional marketing channels, and learn to make your brand pop in all the social media noise.

For more information and registration, please visit: cstudies.ubc.ca/a/Course/Social-...