Get a comprehensive look at the history and principles that are driving online communications. Starting with an overview of social media, explore the definition of online community, and learn to identify key stakeholders and how they engage with their community model. Develop your knowledge of the range of social media channels and tools and how content is shared. Learn the fundamental steps in building a social media campaign while managing risk and overall organizational concerns. Evaluate how different organizations and communities can use social media to meet their goals.
For more information and registration, please visit: cstudies.ubc.ca/a/Course/Social-...