Augmented & Virtual Reality Applications in Retail & e-Commerce Marketing Conference

The progress of technology within the retail and e-commerce industry is shaping up with changing consumer behavior and interaction. The industry is embracing technology to capitalize on consumer needs, enhancing customer experience and increase brand awareness.

With Augmented and Virtual Reality technology, retail and ecommerce industry are not only transforming shopping for it’s customer, into a comprehensive and enjoyable experience but are also saving on their extra costs.

According to a recent survey, return rate have been reduced by more than 23% by using AR and VR technology. The global augmented reality application in retail and ecommerce is expected to reach $14.07 billion by 2020 growing at yearly rate of 96.9% according to report by MarketsandMarkets.

Augmented & Virtual Reality Applications in Retail & e-Commerce Marketing Conference, organized by MnM Conferences, scheduled on 7th & 8th June 2016 in London, UK aims at providing platform to experts from retail, ecommerce, and consumer goods discussing the innovations, challenges, and future aspects of AR & VR technologies in increasing customer engagement.

Key highlights:

• Panel : Future outlook of AR & VR technology in digital commerce 
• Reducing operational cost and customer sales time through digital shelf adoption in retail 
• Implementation of Virtual trial room, virtual walkthrough, and augmented mirror
• Devising strategies to set-up Omni-channel marketing through AR
• Innovative techniques to enhance customer engagement on mobile and tablet apps
• Future trends in marketing and customer experience through wearable technologies