Social Networking in Transmedia Hollywood: A Strategic Master Class

DigiBC presents four Los Angeles-based Social Media Specialists at a Strategic Master Class on Social Networking Processes, Strategies and Experiences in Transmedia Hollywood

Date:	Thursday, March 18, 2010
Time:	9:00am - 5:00pm
Venue:	The Emily Carr Motion Capture & Visualization Studio - 1399 Johnston Street, Granville Island, Vancouver BC
Cost:	DigiBC / CFTPA Members - $40.00 Non-Members - $60.00

Space is limited. Register early.

Agenda:

8:30 - 9:00am:	Registration
9:00 - 9:10am:	Welcome by DigiBC and Department of Foreign Affairs and International Trade. Introduction to Master Class by Master of Ceremonies Rochelle Grayson
9:10 - 10:30am:	Master Class 1: Darcy Jouan, SLAM 360
10:30 - 10:45am:	Networking Break
10:45 - 12:00pm:	Master Class 2: Peter Huh, Vimation
12:00 - 1:00pm:	Networking Luncheon
1:00 - 2:15pm:	Master Class 3: Shira Lazar, CBCnews.com
2:15 - 2:30pm:	Networking Break
2:30 - 3:45pm:	Master Class 4: Greg Markel, Infuse Creative
3:45 - 4:45pm:	Discussion on Social Media Trends in transmedia context. Moderator: Alexandra Samuel. Speakers: Darcy Jouan, Peter Huh, Shira Lazar, Greg Markel, Colleen Nystedt
4:45 - 5:00pm:	Closing remarks

The Master Class sessions feature:

Mr. Darcy Jouan - As President of Slam Internet Mr. Jouan and his team lead the effort to develop online content for the hit CBS television show "The Ghost Whisperer". This effort involves the development of original content while still maintaining the original episodic TV brand.

Ms. Shira Lazar - The Emmy nominated Social Media Maven who bridges the online and on air worlds for CBSNews.com, tracking the best social trends and tech on pop culture. Montreal born Shira will share her experiences on blogging for one of the most high profile networks on television and discuss ways to include YouTube, Twitter and online blogging to help increase viewership in your interactive strategies.

Mr. Gregory Markel - As President of Infuse Creative, Mr. Markel is a foremost authority on Search Engine Optimization and has been a sought-after speaker in strategic position of brands from every major studio in Hollywood including Universal and Warner Brothers.

Peter Huh - Chairman and Co-Founder of Vimation, a top video interactive media firm in LA. The VIM platform creates a dynamic online marketing environment where video is no longer limited to linear playback and consumers are able to lean forward and interact directly with a video to get more information, shop or navigate online.

Highlights include:

• Discussions and audience feedback on Transmedia trends and challenges faced by Traditional Media producers using social media techniques to cross over into the Interactive Online space.
• Participation by local Social Media specialists including Rochelle Grayson (Rochelle.ca), Alexandra Samuel (Director of the Social + Interactive Media Centre at Emily Carr University) and Colleen Nystedt (MovieSet.com).
• Networking luncheon and breaks, with the opportunity to schmooze and rub shoulders with our visiting social media experts.